Business Analysis Juice Drinks

Question: Discuss about theBusiness Analysisfor Juice Drinks. Answer: Analysis Juicy, the manufacturer of juice drinks has suddenly seen a downfall in the year 2014 with respect to the previous year. It is seen that that there has been significant changes in the taste and preferences of the consumers with the changing time. In the rural regions, there has been percentage rise of share volume for CSD, ED, SPO and PW from the last year, the percentage ranging from 0.2 to 1.8% respectively. The share percentage of RTDT and JD has fallen in this year with having a difference of 0.6% (Value of 2013-Value of 2014). It also observed that the volume of growth percentage has been the greatest for JD with a fall from the last year, which shows that the demand for JD has fallen in the market appreciably (Bradbear and Friel, 2013). With respect to the geographical region of the concerned country, it is seen that there has been an increase in the share of trade volume percent in the North but the volume growth vs. YA is negative. In Central region, there has been a fall and percentage volume growth also being negative which, is a significant fall. Even a small amount of percent has fallen in the South with a negative growth. The MT region has only seen a rise for JD along with a positive growth. It can also be observed that the demand of juice drinks has not fallen significantly as a fall demand in the urban this year is compensated by the rural in 2014 but it is seen that that the consumers have shifted their interest from manufacturer Juicy to the other competitors in search of better quality (Huang et al. 2016). There contribution of package and flavor in 2014 has seen changes but it is not that important for the decline of sales for Juicy the minimum fall and rise is well compensated by the different varieties and favors. It is also seen that volume of share of Juicy in the urban area has only fallen in the North and Central and in Central and South in the rural. Recommendation It is therefore seen that, with the existence of rival firms in the field of juice drink manufacturing Juicy has lost its market share. Juicy, to increase its market share needs to promote its product and create a brand for itself through attractive promotions and offers and also through the introduction of newer flavors of juices in the market. The firm needs to improve its sales strategy and take up the modern innovative trade practices (Hattersley, Isaacs and Burch,2013). The distribution process of the product needs to be firm so that equitable distribution takes place and with fresh advertisement and promotional activities the firm and re-launch its product in the market convincing the consumers that the product is now delicious and tasty along with having nutritional values in it. The advertisements should also focus on the pricing technique where it should show with the extra additional features in the drink, the prices have been economical and product is pocket friendly. Such initiatives, if taken by Juicy can help them to restore their position in the market. Reference List Bradbear, C. and Friel, S., 2013. Integrating climate change, food prices and population health.Food Policy,43, pp.56-66. Hattersley, L., Isaacs, B. and Burch, D., 2013. Supermarket power, own-labels, and manufacturer counterstrategies: international relations of cooperation and competition in the fruit canning industry.Agriculture and human values,30(2), pp.225-233. Huang, H.W., Wu, S.J., Lu, J.K., Shyu, Y.T. and Wang, C.Y., 2016. Current status and future trends of high-pressure processing in food industry.Food Control,72, pp.1-8. Tabaraki, R., Heidarizadi, E., Sadeghinezhad, N., Salimpour, S. and Yosefi, Z., 2016. Recovery of natural antioxidants from fruit juice industry residuals by ultrasound-assisted extraction and response surface methodology.Acta Alimentaria,45(2), pp.163-174.